Sonica Wins 17th Annual What's Next Business Plan Competition

Sonica Health won over the judges from a field of more than 60 business plan submissions to receive $10,000 in prize money for its ADAM skin sensor that detects critical COVID-19 symptoms at the 17th Annual What's Next Business Plan Competition held virtually at the What's Next Longevity Venture Summit. Sonica will present its winning presentation at the next Mary Furlong & Associates virtual event, What's Next Longevity Innovation Summit on December 3.

"We are thrilled for Sonica Health who took the top prize in a very competitive field with a solution that addresses immediate needs for older adults in this pandemic and beyond," said Mary Furlong, serial entrepreneur and executive producer of the What's Next Longevity conferences. "This competition has helped startup companies get the necessary attention needed to grow their innovation. Past winners have built successful companies to over $100 million in revenue."

The criteria for the competition, sponsored by First Republic Bank and HealthIQ, was to present innovative solutions to bridge current and post-pandemic challenges for older adults including access to care, social isolation, remote engagement for health care, caregiver support and improved health safety. Sonica Health also won the People's Choice competition where event attendees voted virtually for the top innovation.